Ditto UI design
Client:
Ditto Inc.
Year:
@2020
Category:
UI/UX design / App development
Location:
Oklahoma(ok)
Project Overview
FinNova Solutions, a fast-growing fintech startup, approached us with a challenge: their mobile banking application was outdated, complex, and difficult to navigate. Customers struggled with basic transactions, and the brand lacked a cohesive identity within the app experience.
Their primary objectives were:
To improve usability by redesigning the interface for a seamless experience.
To enhance security while maintaining an intuitive user journey.
To incorporate personalization that adapts to users' financial behavior.
Our Approach
We kicked off the project with an extensive user research phase, conducting:
User interviews to understand pain points.
Competitive analysis to benchmark against industry leaders.
Heatmaps and analytics reviews to identify areas needing improvement.
Based on our insights, we implemented:
A clean, minimalist UI, improving navigation and visual hierarchy.
AI-powered financial insights, offering personalized budget recommendations.
Secure, one-touch transactions, reducing complexity for users.
The Results
A 50% increase in user engagement, as users found the app easier to use.
A 40% faster transaction processing, leading to higher retention.
Stronger security, with two-factor authentication and biometric login.
